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Contact Us
 

Gemological
Institute of America
World Headquarters
The Robert Mouawad Campus
5345 Armada Dr. Carlsbad, CA
92008
   
  To RSVP call
800-421-7250 ext. 4100
or 760-603-4100

To Recruit Please Call
(760) 603-4195 or email
dani.oliver@gia.edu

  STRATEGIES FOR
MARKETING YOURSELF

1. Know your product – that means you!
What skills, competencies, knowledge, education, strengths, and achievements do you want to market? What is the professional image you want to project? Think about your career vision and professional goals as you consider what you want to communicate about yourself.

2. Know your plan of action
Come up with a daily action plan. Commit yourself to a timeline and determine what actions you will take each day or week toward reaching your ultimate goal. For example, make two calls per day, send out three cover letters and resumes per week, etc. Be practical and realistic in terms of what you can add to your everyday schedule. Develop tracking forms for networking follow-up meetings, organization contacts, referral sources, and resume submissions.

3. Know your market
Have you identified the organizations or companies that would be interested in your background and expertise? Be knowledgeable about your local economy, demographics, and business trends. By determining your potential market, you can tailor your resume to demonstrate how effectively you can meet a potential employer's specific requirements.

4. Know the marketing tools to use
Is your resume up-to-date and ready to circulate? A resume is your most important tool for a job search. Think of it as a marketing document introducing you in a unique way that is concise, directed and clear. You may also want to consider drafting a short professional profile or fact sheet, or even printing a business card. These items should include basic contact information and perhaps a short summary listing key skills or a short version of your primary work-related accomplishments for use at networking functions.